Campaigns
Campaign for Adventure
The Campaign seeks to show that life is best approached in a spirit of exploration, adventure and enterprise; to influence and better inform attitudes towards risk; to build wider recognition that chance, unforeseen circumstances and uncertainty are inescapable features of life and that absolute safety is unachievable; and to demonstrate that sensible education and preparation enable an appropriate balance to be achieved between risk & safety and achievement & opportunity. Details are available at www.campaignforadventure.org.
Outdoor Adventure Week
Outdoor Adventure Week 2011 is launched with National Windsurfing Week <http://www.nationalwindsurfingweek.org/> and BBC ’Things To Do’ <www.bbc.co.uk/thingstodo>.
From the 1st to the 8th of May, 2011 Outdoor Adventure Week celebrates again. All action events, activities and experiences for the UK. Participants and providersinclude adventure sports clubs, youth organisations, schools, colleges and hundreds of local adventure providers and active local communities and of course thousands of adventurers.
BBC call their new national activity offering ‘Things To Do’ (TTD). It is ‘multi-platform’ using its local and regional radio and TV links, the wonderful award-winning BBC web site all helped by programmes such as Countryfile, Blue Peter, Sport, Total Wipeout and Country Tracks.
Promotion of the events is not restricted to the BBC and other promoters are joining in the opportunity, including newspapers, activity magazines and web social media Twitter and U-Tube. Personalities supporting the campaign include Gever Tulley, author of ‘Fifty Dangerous Things You Should Let Your Children Do’, Ray Mears, and Julian Bradbury.
Anyone and everyone is welcome – just get involved and enjoy the ride! Campaign for Adventure has created this for you!
Sean Kirkegaard, Development Executive, BBC Learning Campaigns stated: “Recent research carried out by the BBC found people had a real desire for more adventure in their lives. It’s my avowed hope that this campaign helps people fulfil that desire by offering a wide range of free or reduced price adventures for all.” BBC Learning deliver campaigns that aim to inspire and empower individuals.
Ian Lewis, Coordinator of the Campaign for Adventure, and organiser of ‘Outdoor Adventure Week 2011’commented “Our Adventurous Britain can stride out and properly enjoy itself. It has been a real pleasure to work with BBC Learning and all the partners in creating this huge opportunity available to everyone. New challenges are being offered and are available every day through local groups, schools and sports clubs.”
So come on, get yourself out there! For more information call local rate 0845 345 7423 or email ian@campaignforadventure.org.
Learning Outside the Classroom
The English Outdoor Council supports the Council for Learning Outside the Classroom and forms its sector partnership group for the adventurous activities sector. Details are available at www.lotc.org.uk.