PRESS, PUBLICITY AND PR:

Using the media to raise your profile

A one day course to help get your organisation

better known through use of the media

10.30am - 4.00pm

29th April 2008

Carrs Lane Church Centre, Central Birmingham

(10 minutes from BR station)

YOUR VENUE

Carrs Lane Church Centre

Central Birmingham

B4 7SX

www.carrslane.co.uk

We advise people to come by public transport. From the BR Station Birmingham New Street, go up the escalators

to the main shopping area. Turn left at the top and head towards the exit onto New Street (past MacDonald’s).

Turn right at the HSBC bank to the end of the road turn left onto High Street (by phone shop). Cross over and

follow the road to Marks & Spencer and turn right into Carrs Lane. The church is at the bottom of the road on the left.

YOUR COURSE

The course will be interactive and involve lots of participation.

It will include:

√ Deciding what you want

√ Who do you need to talk to?

√ What do you tell them?

√ How do you tell them?

√ Getting the right action and effects

√ Knowing how well you are doing

All materials, drinks and lunch are included in the cost of £35

ABOUT THE OUTDOOR ADVENTURE WEEK

The English Outdoor Council

The English Outdoor Council is an umbrella body of organisations involved in the provision of outdoor education,

recreation and development training. Its work involves:

• promoting the benefits of outdoor experiences

• encouraging high quality, sustainable provision

• increasing opportunities for participation in adventurous activities and experiences outdoors

• lobbying policy makers to achieve this.

The Outdoor Adventure Week runs during the week 25th-31st May 2008. It has three aims:

To achieve a greater understanding among the general public of the scope of outdoor

provision and the benefits of participation, with the aim of increasing demand.

To promote the value of the outdoors as a venue for healthy exercise, fresh air,

recreation and appreciation of the rural and natural environment.

To contribute to achieving a balanced view of risks and benefits and to promote an

adventurous approach to life.

YOUR FACILITATOR

Ian Lewis works as a trainer in experiential learning in the fields of PSD, management and media management

with a special interest in cause-related marketing.

He worked on promotions, PR and press management over 4 years with Bristol University Business School,

Saatchi & Saatchi, Coca-Cola and 'Fifth Estate' and, following delivery of a series of training events, wrote 'Marketing and the Youth Work' for the National Youth Agency.

His events are very practical [experiential!] and participants leave with knowledge and skills as well as the

beginnings of practical tools to manage their own campaigns and promotions. He currently coordinates the

Campaign for Adventure and is involved in the organisation of the Outdoor Adventure

Week.

YOUR BOOKING

Full Name: __________________________________________

___________________________________________________

Organisation: _______________________________________

Full postal address:

___________________________________________________

___________________________________________________

___________________________________________________

Postcode: __________________________________________

Email: (please print clearly as this will

be used to correspond with you)

___________________________________________________

Tel No: _____________________________________________

Booking fee is non returnable and includes lunch, coffee and all materials.

Please enclose a cheque for £35

payable to ‘English Outdoor Council’.

To arrive no later than 22nd April to:

CCI, 2 Leon House, Queensway, Bletchley,

Bucks MK2 2SS.

Further details from 01908 641641.

Email: jim@cci.org.uk